Our story · Est. 2025
Born to fish.
We’re anglers first. I.M. Baits & Tackle exists because we wanted bait we could trust, made properly and tested where it matters: on the bank.
Our story
Made on the bank, not in a boardroom.
I.M. Baits & Tackle started in 2025 with a simple idea: make the bait we wanted to fish with, and sell it to people who fish like we do.
Every batch is mixed, rolled and dried by hand, then put through its paces on our own waters before it ever reaches the shop.
“If it doesn’t catch for us, it doesn’t go on the shelf.”
What we stand for
Three rules we don’t bend
01
Small batches, made by hand
Every batch is mixed, rolled and dried in small runs, so it’s fresh when it reaches you and consistent from one bag to the next.
02
Tested on our own waters
Nothing goes on the shelf until it has caught for us. If a flavour doesn’t earn its place, it doesn’t make the range.
03
Honest advice
Not sure what to use on your water? Ask us. We’ll tell you what we’d fish with, even if it’s the cheaper option.
Draft: this story and these three points are our suggested wording. Please replace them with your own story: who started the business, where you fish and what makes your bait different. Remove this note once it’s confirmed.
Ready to get the rods out?
Browse the range, or tell us about your water and we’ll point you at the right bait.